Peter Coppola has fueled a lifelong passion for the beauty industry in a career that has included styling, salon ownership (34 salons nationwide) and a talent for developing new products and techniques. Coppola is a pioneer and expert in the hair smoothing business and just launched Keratin Concept, a system that combines keratin protein, ceramides and anti-aging properties. The Keratin Concept Collection is formulated to add volume, reduce damage and strengthen hair with healthy shine and condition.

Coppola says his goal is simple; “to inspire stylists to utilize the latest technology that will provide their clients with healthy, age-defying results.” For more information, visiit  http://petercoppola.com/.

Watch this video to learn about the new Keratin Concept Collection from Peter himself.