How do you create a winning concept? Bring together all of your inspirations and see your concept emerge. Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives a behind-the-scenes look at how he creates a storyboard concept for entering Goldwell's Color Zoom Challenge. But, even if you aren't entering Color Zoom (but, um, you should!) his tips can set you up for a killer shoot! Check out all of Dimitrios' tips at colorzoom12.com/webisodes.html.
When Dimitrios is planning a photoshoot, his first step is creating a storyboard concept— in fact, he usually begins planning out his storyboard about six months before the actual shoot day!
"I start to gather the images of what inspired me, and then I put it in a book," Dimitrios says. "You want to gather everything that inspires you in one place because it really brings your vision to life."
HOW TO BEGIN YOUR STORYBOARD "When I'm creating a storyboard, my favorite way to approach it is by looking at magazines, going online—I look at trends, fashion shows—things that I'm constantly inspired by. In fact, it's not only fashion, it's nature, it's architecture, it's all the things that make me a creative person, that I can then interpret into hair. It could be a cut and paste from one image onto another. So you could have a fringe from one image tthat you're really inspired from, and then take the overall shape from another hair cut that you want to take, then put the two images together to create a final!"
PUT IT UP! "You want it to be visual, so put it up!" Dimitrios says. "Put it on a board, put it on a wall, anything that's going to give you a nice visual.
MAKE-UP "Remember, you are going to have photography, you are going to have a make-up artist, a wardrobe stylist, all of these elements should be up on your storyboard," Dimitrios says. "When you're looking at make-up for your shoot, rip out pictures of cheeks, pictures of eyes, pictures of lips—you really want to bring this vision, this hair alive."
PHOTOGRAPHY IS KEY "You will also have a phtographer, so go through magazines and see photography you like. Look at the lighting, look at the background, look at the angles. Additionally, when you're picking out the wardrobe, think about the whole outfit—from the shoes your model will wear, to the different color palettes, to the final dress or combination of top and bottoms. All of these things should be picked ahead of time."
TIME TO EDIT: "Then, it's time to edit your storyboard concept down to what will be the final storyboard for your shoot," Dimitrios says. "You need to have your final decision before the shoot so you have a clear cision, a clear idea, and a clear direction of where you're going!"
WATCH THE OTHER WEBISODES! Ok, so now that you've learned how to create a storyboard concept, the next step is to watch the other four episodes to learn all about how to cast your model for the shoot, how to meet with the photographer, how to prep for the big day, and then tips for the ACTUAL day of the shoot. Click here to watch the rest of Dimitrios' tips!
ENTER COLOR ZOOM! are you ready to set the trends? Each finalist of the National Awards for the USA Color Zoom Challenge 2012 will receive a $1,000 cash award, two training/mentoring sessions at a Kao USA Academy facility, and a package for two to London to compete in the live finale. If you win on the international level at the live, hands-on competition in London you will be awarded with the title Global Creative Colorist, Global New Talent Colorist or Global Partner Colorist. You will also become a member of the new international Color Zoom Creative Team that will create the next Color Zoom Collection 2014.
All entries must be received by May 31, 2012 to be considered. For more information and to enter the competition, visit www.colorzoom12.com.