Professional Hair Color vs Box Hair Color: A Before and After

By Alison Alhamed | 06/27/2013 12:35:00 PM


MODERN Facebook fan Megan Allen, a stylist in Smithfield, North Carolina, at Salon 29:11 has been doing hair for only 12 months.... and one of her favorite things about having her license is being able to introduce the beauty of professional hair color to her clients who may, unfortunately, have experienced damage or murky color results from using hair color purchased at the drugstore.

"This is my client Emily, she wanted to move away from box color and get some professional hair rescue," she says. "With some great color and a good hair cut that's just what I gave her!"

Existing: Hair had variations of reds with combinations of dark and light brown at the nape
Goal: Create a shade of a gorgeous red with brown at the nape (on the longer lengths) paired with honey highlights under her part.
Red: 2 oz. of Joico Vero K-PAK Color 5RM and 2 oz. of 10-volume developer
Dimension: 2 oz. of Joico Vero K-PAK Color 5B and 2 oz. of 10-volume developer
Highlights: 1 scoop Joico Vero blue bleach with 20-volume developer

Application: I separated the top of the hair from the nape, and applied the Red Formula first on the new growth, and then applied the brown at the nape to her new growth. Processed for 25 mins. Then I pulled the color through the ends starting with the red and then the brown. I processed the ends at 15 mins, then shampooed and conditioned the hair with Joico K-PAK. Next, I parted the hair in a horseshoe parting so the highlights stay underneath her natural hair parting, so she wouldn't have to worry too much about new growth maintenance, and I did two foils on each side and three down the back. I processed without heat for about 20 mins and then shampooed and conditioned the hair. I styled her hair using a 1" curling iron to give it soft waves and to show off her highlights.


BEFORE AND AFTER: Colorist Rescues Client From Buying Home Color

HOW TO: Blonde, Brunette, Red With Beth Minardi Signature Color

HOW TO: Brunette Ombre to Copper Using Joico Vero K-PAK


WE WANT TO SEE YOUR WORK! Want to be's next featured artist? Send your work, and info on how you did it (color formulas, steps on styling or cutting method, etc) to MODERN's Alison Shipley






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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