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Illuminated Color How-to from Wella

Updated: 03/29/2013 2:34:00 PM
Created to complement Wella Professionals’ lineup of color offerings, the launch of Illumina Color opens the door to countless radiant possibilities.
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New Direction: The Color

Updated: 03/29/2013 10:26:00 AM
Three different Goldwell shades are alternated in slices and weaves. “If you want to punch it up, adjust the formula of the lightener,” Edick says. “It’s a great color design to complement Nick’s fun razor cut.”
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HOW TO: Patrick McIvor Dip Dyes Dark Hair

By Jan Hillenmeyer | Updated: 03/28/2013 2:06:00 PM
Patrick McIvoe, artistic and techniCulture director for Goldwell and KMS California, uses Goldwell Topchic and Elumen for his dip dye technique.
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Cashmere Blonde: Keune So Pure Formula Creates Soft Tones

By Alison Shipley | Updated: 03/27/2013 2:00:00 PM
Keune's Christian Faircloth creates a soft-tones blonde with this how to using So Pure.
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Cool Blonde: Deborah Gavin Uses Keratin Complex Color Therapy

By Alison Shipley | Updated: 03/25/2013 2:32:00 PM
Learn the steps to create a dimensional blonde that uses a cool slate by Keratin Complex's Deborah Gavin.
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Pastel Platinum: A Violet-Infused Formula Using CHI Color

By Alison Shipley | Updated: 03/25/2013 2:14:00 PM
Learn the steps to creating a pastel platinum using CHI Color and lightener.
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