Pics of Color Chalking: Plus What to Charge and How To Promote

By Alison Shipley Alhamed | 04/03/2012 12:08:00 PM

 

HAIR COLOR CHALKING: THE NEXT FEATHER EXTENSION? Well, the buzz that continues to build certainly indicates that the temporary color additional could have the same momentum that feather extensions had last year. One look at MODERN's most-popular articles and you can see that there is major interest in the technique. AND, guess what, you can charge for it, too.

WHO'S DOING IT: Karen Gordon, MODERN Facebook fan and co-owner of Chicago's J. Gordon Designs, has now introduced hair chalking as a professional service called "Lock Chalking" in their salon. She was so kind to not only share the details of how she has added the service to her salon's menu, but Gordon, who is also on the board of directors for Cosmetologists Chicago, gave us the scoop on how to introduce it at your salon, who to market it to, how much to charge and how to make it more professional.

click image to zoomHair and make-up: Jessie Donaldson for J. Gordon Designs; Photography: Karen Gordon HOW DO YOU MARKET IT? "We are promoting Lock Chalking to three different demographics," Gordon tells MODERN. "First, to young kids and teens who have moved on from feather extensions and are looking for something fun and new. Secondly, we are marketing to a client in his/her 20s and 30s who is going out for the night and wants a look that is fun and funky, but not permanent. And the third demographic we will be attracting is our 40-plus client who wants to have one last fling with fun—and sometimes crazy—hair color, but doesn't want the color to last."

HOW MUCH DO YOU CHARGE? J. Gordon Designs charges between $15 and $50 for the service, depending on how much of the hair is chalked. And, her new talent stylists are typically the ones who perform the service.

PUT YOUR OWN SPIN ON IT: Though J. Gordon does use the non-toxic chalk for art supply stores that initially created the buzz in color chalking, they also use their our own custom line of GORDON:FACE Mineral Cosmetics. "There are several advantages to using mineral cosmetics including the safety of the product—hypoallergenic, paraben-free, not tested on animals, etc—but also the wide range of colors, which many contain shimmer, which looks great on the hair when "Lock Chalking."

Hair and make-up: Jessie Donaldson for J. Gordon Designs; Photography: Karen Gordon Hair and make-up: Jessie Donaldson for J. Gordon Designs; Photography: Karen Gordon

 

INTERESTED? So, thinking you can make some money doing this service? One thing is for certain... this service is hot, hot, hot. AND, it's a great way for clients to experiment with color who, otherwise, may have been weary about trying a high-fashion shade—or even a natural-looking lowlight. Make this service your own!

HERE'S HOW TO DO IT, PLUS TIPS! Click here for the full story: Hair Chalking: The How-To for awesome inspiration and special tips on how to get the best effects... or, watch the video below to see how YouTuber Kandee Johnson does the look in this fun tutorial that appeared on MODERN SALON TV!

 

 

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ABOUT THE AUTHOR: Alison Shipley Alhamed

Alison Shipley Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at ashipley@modernsalon.com.

 


Comments (10) Leave a comment 

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aimee    
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california  |  April, 03, 2012 at 05:02 PM

this is so cool! thank you for teaching how to actually sell to clients.

Mike mckoy    
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April, 04, 2012 at 06:33 AM

Very cool article. Chalking doed sound like a sweet article. How do you know that its safe though? Has anyone ever tested the effects of chalking a scalp? Can it clog porRs?

Karen Gordon    
Chicago  |  April, 04, 2012 at 09:06 AM

Hi Mike, We have been using non toxic chalk and mineral make up. We especially have liked using mineral make up because we already know that it is 100% natural, paraben-free and noncomedogenic. It is designed to go on skin, so we can apply it to the scalp. However, we have been using it for more of an ombre effect, so it never has touched the scalp. We know this will be of concern to clients. That is why we have worked with these products.

Meg    
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stafford,tx  |  April, 11, 2012 at 09:31 AM

thank you! Straight forward and easy to understand. I will have tons of people interested. Especially because it is temporary

Lisa Gear    
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Ohio  |  April, 11, 2012 at 11:54 AM

Do you seal in the color with a flat iron after the hair dries? We are concerned about flat-ironing wet hair.

Lisa Gear    
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Ohio  |  April, 11, 2012 at 11:54 AM

Do you seal in the color with a flat iron after the hair dries? We are concerned about flat-ironing wet hair.

SHER    
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Warren, Pa. USA  |  April, 13, 2012 at 04:26 PM

this i so cool, Have 2 nices 11 an 12, cant wate to try on them. Plus I own a salon, Hair Wizards, perfect way to keep the younger clients! with out stressing parents with permanite color

Michelle Slatter    
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uk  |  April, 14, 2012 at 05:39 AM

ummm the editorial pictures above look great, but on the whole the outcome is not as good as colouring using feather hair extensions.This technique looks much better on blonde hair , dosent work so well on Brunette.

tamra    
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dallas  |  April, 19, 2012 at 10:33 PM

where can we get the chalk? is it just basic chalk? is there different types of chalk? this lasts till you wash right? after locked in does it come off on clothing?

Lisa Brady    
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Texas  |  April, 23, 2012 at 01:30 PM

LOVE LOVE LOVE this FUN look !!!! thxxxx 4 sharing Ill pass it along !!!

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