The Paul Mitchell color wand sprinkles confidence through the magic of the makeover. The experiences of six women reveal the power of feeling beautiful. In the struggle to deal with homelessness, addiction, low income or a jagged career path, women can lose sight of their own beauty. As a longtime supporter of Chrysalis, a nonprofit group in California dedicated to helping people regain their self-sufficiency, Paul Mitchell treated six Chrysalis clients to full makeovers. For this Color Your Confidence campaign, the Paul Mitchell Artistic Team designed a style and color to bring out each woman’s individual glamour and, with it, confidence in her appearance and future.
Goal: Study to become a massage therapist. Color: Leslie was prelightened with Dual Purpose Lightener and 20-Volume Cream Developer. Two formulas of Paul Mitchell The Color were applied in an evenly alternating pattern.
|Before||After - “This will give me more self-esteem to go after my dreams.”|
Goal: Rebound with new work as an artistic director after being laid off. Color: Two formulas of Paul Mitchell The Color were alternated with Dual- Purpose Lightener, in diagonal back partings in the Mohawk section.
|| After - “This is a huge reminder for me of who I am.”
Goal: Take computer classes to prepare for entering the job market. Color: Tracy was a natural level 5 who had outgrowth and previously highlighted hair. Three formulas of Paul Mitchell The Color were applied, plus Color Shots, PM Shines and Inkworks Overlay.
|| After - “I forgot who I was, and this has brought it all back. I feel beautiful again.”