HOW TO: Blonde, Brunette, Red With Beth Minardi Signature Color

By Alison Alhamed | 01/09/2013 3:00:00 PM


Sherry Ratay, owner of Florida’s Salon Ratay, is also a renowned colorist and educator who teaches nationally as a Minardi Artistic Colorist. She created these finishes to showcase how colorists can develop results that enhance a client’s existing look, rather than giving her a complete makeover. Using the newly launched Beth Minardi Signature color, which features 56 dimensional, high-shine shades.

Red on Red
Model Taylor’s Natural level 3 hair was previously 80-percent highlighted to an orange/yellow.
Step 1: Fill hair with BMS liquid (Beth Minardi Signature shade) 1 ½ oz 6CG + 1 ½ oz 8C + 3 oz of 5 volume developer.
Step 2: Process for 10 minutes under heat and 10 minutes at room temperature, shampoo hair and dry.
Step 3: Alternate lowlights with these four formulas.
•    Joico Chrome 2oz RC6 + 1oz RB4 + a touch of RO with Activator
•    Joico K-Pak 7XR +  20-volume developer
•    BMS (Beth Minardi Signature shade) 6RC + 20-volume developer
•    Equal parts of Joico Orange and Red Intensifiers
Step 4: Process for 45 minutes, shampoo hair and dry.
Step 5: Glaze with BMS liquid 1oz 4RR + 1oz 8C + 2 oz 5-volume developer. Process for 10 minutes.

Lit From Within
Model Alyssa’s Natural level 5 hair was taken to a healthy, shiny result with a natural finish.
Step 1: Alternate highlights with these three formulas
•    BMS 2 oz 12 Ice + 2 oz 20-volume developer
•    BMS 2 oz 10BB + 2 oz 20-volume developer
•    BMS 2 oz 9 Ice + 2 oz 20-volume developer
Step 2: Process for 45 minutes, shampoo and towel dry
Step 3: Glaze entire head with BMS liquid 3 oz 10G + 3 oz 5-volume developer. Process for 10 minutes.


Blonde on Blonde
Model Chrissy’s Natural level 5 hair, which floated up to a Level 8 in the front, was enhanced with a combination of Vero Lights and BMS.
Step 1: Highlight with Joico Vero Lights + 20-volume developer, lifting to pale yellow.
Step 2: Lowlite with Joico 1 oz G6 + 1 oz 9BG + 2 oz 5-volume developer
Step 3: Shampoo and towel dry.
Step 4: Glaze with 1 oz Joico Chrome B9 + 1 ½ oz Activator. Process for 10 minutes.



VIDEO: Watch Ratay demo the mixing and application of the color, along with befores and afters!






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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