DJ Victory Reveals her Secret Pastel Color Formula!

By Alison Alhamed | 03/19/2012 10:06:00 AM


When we posted this pic of MODERN Facebook fan DJ Victory, who we spotted at America's Beauty Show, thousands of our Facebook fans fell in love with her pastel color—and many more were very disappointed at her controversial decision to not share her trademark formula, though some praised her for keeping it a secret. "I can only imagine the amount of people who have been harassing her for this formula," said MODERN Facebook fan Jamie Rodman, who works with DJ at  Enzo's Salon and Spa in Cleveland, Ohio. "I was with her at America's Beauty Show and the amount of people who either A. took her photo or B. harassed her for the formula is UNBELIEVABLE. It is almost admirable that she is able to keep the secret."

WHY SHE KEPT HER FORMULA A SECRET FOR SO LONG: "I honestly didn't think it was that big of a deal. People, who weren't professional colorists, would ask me all of the time when I would be shopping or out to dinner, and I wouldn't tell them because they wouldn't understand anyways," DJ says. "I wasn't keeping it a secret to be 'mean' or anything—obviously a little bit of mystery raised some eyebrows. Also I felt like I hadn't perfected it. So after ABS and my photo being on MODERN's Facebook, I started to think about it some more. I went back to my salon and made some swatches of hair from some Level 10 extensions and experimented a little. I had six different formulas, with different application techniques, to different processing times. I FINALLY perfected it! The one I chose to feature below was the money ticket!

WHY SHE DECIDED TO REVEAL THE FORMULA: "I decided to share because I was surprised at how many people actually wanted to know—someone on MODERN's Facebook made a negative comment on me not being a mentor or an educator and even though I thought it was mean, after I thought about it I kind of figured they were right. I do want to help educate fellow stylists if I can, but, I am now working on my next secret formula!"

click image to zoomDJs model Kristen BEFORE she gets the pastel purple formula applied. click image to zoomDJs model Kristen sporting her new pastel purple, whose formula was perfected by MODERN Facebook fan DJ Victory. "This one is the money ticket!" DJ says.

Here it is!

Paul Mitchell The Color

1/2 oz. of HLP

1/2 oz. of UTP

6 violet shots

1 oz. of 10 vol. cream

"I only mix 2 oz. total at a time so as not to compromise the intensity of the violet pigment that the shots provide," DJ says.

Tip: To get this lavender color it's important that the hair it's being applied to is lightened to at least a level 10. "I love the Paul Mitchell DPL for lifting—the lighter the hair is prior to application the more intense the results will be," DJ says.

Step one: Apply the color scalp to ends on dry hair, then, let it process for 30 minutes.

Step two: After rinsing thoroughly, shampoo. Before you condition, do a clear shine using equal parts processing solution and clear shine. "You can add violet shots to this to enhance the color even more," DJ says. Then, condition with cool water. "I love Biomega Moisture shampoo and conditioner. It's amazing and it truly helps with maintaining the color."

At-home care: "I would recommend not shampooing the hair everyday to help keep the color vibrant," DJ says. "As it fades out, it fades to a beautiful, pale, silver/lavender color. I have my clients who get this color come in every 4 weeks.






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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March, 19, 2012 at 11:44 AM

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Maryland  |  March, 19, 2012 at 05:37 PM

Thank you for sharing. Love your work!!!

Renee Calderon    
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Charlotte NC  |  March, 21, 2012 at 06:50 AM

I do love the color. Thank you for shering the formula.

Toni Smith    
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Monroe, Utah  |  March, 26, 2012 at 02:44 PM

You can also get this color using Scruples Urban Shock. The thing I LOVE about their Urban Shock is you can customize the level of color from very dark to very pastel just by adding their ER conditioner to the color. They have several shades to choose from and each shade can be lightened in the same way, giving you lots of variety with just one tube of color.

DJ Victory    
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Cleveland  |  April, 06, 2012 at 10:14 AM

I can't believe this article has been shared over 3,000 times!!! Modern Salon you rock my socks!!!! <3

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Eagle pass  |  December, 19, 2012 at 09:46 PM

When u say 6 colorshots do you mean drops or 6 full shots?

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Palm Beach County, FL  |  February, 14, 2013 at 06:13 PM

Full shots!

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South Africa  |  February, 15, 2013 at 05:00 AM

What color clear shine and processing liquid does she use. When I phoned the supplier they told me what color do I want. I thought it comes in clear color only??

DJ Victory    
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February, 19, 2013 at 05:50 PM

I used the Paul Mitchell Clear shines and Processing solution, equal parts then add as many purple shots as you want. Use at least three;)

DJ Victory    
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February, 19, 2013 at 05:54 PM

The Shines does come in array of colors but the goal is to seal the cuticle and add some more depth with the extra shots. So you wouldn't want to use an of the "colors" just use clear:) Hope that helps. I will do the clear treatment in between my color touch ups too to keep it fresh...

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South Africa  |  February, 26, 2013 at 01:40 AM

Thanks so much DJ :)

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Las Vegas  |  April, 18, 2013 at 12:03 PM

Full shots.

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Dallas  |  July, 23, 2013 at 11:18 PM

PRAVANA now has pastels!!! The colors are very beautiful

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Ohio  |  April, 01, 2014 at 11:28 AM

So DJ is it really the whole 6 bottles of the color shots??????? My supplier only had 2!

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May, 03, 2014 at 05:18 PM

Not 6 bottles!!! Haha, 6 full shots:):):)

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