There has been SO much anticipation surrounding the premiere of The Hunger Games and, now that the movie has officially debuted in theaters, superfans will undoubtedly be adorned in a long braid in "tribute" to the movie's hero Katniss Everdeen, who wears the trademark style for the majority of the book. Or, as an alternative, they may wear their hair in wild Capital-inspired colors. One this is certain... "the world will be watching..."
click image to zoomJoico colorist Cherry Petenbrink with her Capitol colors! In addition to being Spring's hottest movie launch, The Hunger Games was also a huge, career-changing opportunity for Cherry Petenbrink, lead colorist for Joico, who was brought to the North Carolina set to create the looks not only for the main cast but for the 500 extras who played the people of Panem in the futuristic storyline. Intended to appear privileged, pampered, couture and edgy, the citizens of “the Capitol” wore a variety of wigs and hairpieces, supplementing their own hair in brilliant brights, pastels and apocalyptic grays.
click image to zoomWigs for Capitol-dwelling citizens, created by Cherry Petenbrink using Joico. “Author Suzanne Collins is a very visual writer. I had to create bright, intense and unique shades,” Petenbrink said. “The real challenge was to keep the residents very sophisticated and couture, not a redirection of the punk era of past. I am really proud of the end result.”
In collaboration with The Hunger Games, hair department head Linda Flowers, costume designer Judianna Makovsky, and Petenbrink directed nearly 45 hair designers, including talented local stylists. After Flowers and Petenbrink prepared the wigs and wefts with Joico hair color, the on-set stylists individualized each actor’s look.
“It was a beauty pro’s dream,” says Valerie Robinett, Joico director of public relations, who visited the set during the filming. “At a hair show, you see maybe 25 to 35 models with gorgeous color—here, there were 500! Looking out, it was a sea of color.”
Petenbrink predicts the film’s designs will influence spring and summer color trends. “I truly think that once they see the hair from the Capitol,” she said, “people will say nothing like this has ever been done.”
We're SO excited about the film, and can't wait to see our favorite characters come to life!