Ricky Pennisi, founder of Ri Ci Products, invited the press to meet him at the Dario Salon in NYC to see how he uses his products and a diffuser to create beautifully defined, frizz free curls.
"It's all about controlling the curl to get detail, shine and definition," he says. "You never want to comb curly hair. You also don't want to scrunch the hair. That will create frizz. It's also important that products for curly haired clients contain hydrating properties."
In this demo, Pennisi, a master educator, manages to give advice and instruction as he creates his finished look. Watch as he moves both himself and client to maximize the texture. Although it is a workout for Pennisi, he says "I really let the diffuser do the work."