Brian Grieve Demos a Money Making Cut

By Maggie Mulhern | 05/29/2012 10:49:00 AM


"This is a true money making cut," says Brian Grieve, Emiliani Enterprises Creactive Director of his 'Progressive' cut. "The face frame is key. It's all about creating a soft textured line with graduation, leaving maximum length in the corners."

Using his seven inch shears created by former Sassoon Artistic Director Tim Hartley, Grieve points out that the sections should be clean and that elevation and overdirection can make or break the look. "This cut can be tweaked for length and works for short, medium or long finishes." The design also allows for artistry which is obvious when watching him cut a mannequin in the Emiliani Education Center in Union, New Jersey. "There is overdirection, undercombing, body positioning...its a very technical cut."






ABOUT THE AUTHOR: Maggie Mulhern

Maggie Mulhern is the Beauty & Fashion Director at Modern Salon magazine.


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Brian Grieve    
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New York  |  May, 29, 2012 at 04:46 PM

Thanks Maggie for the opportunity to share elements of the technique, FORWARD GRADUATION. We do believe the application of this technique is valuable to the hairdresser to use in the salon. Brian & Tracey

Scott Stuart    
Metropolis Hair Fashions,Knoxville Tn.  |  June, 17, 2012 at 09:25 AM

I have had the good fortune to have worked with Brian Grieve and his partner Tracey Smith in the past. They are an 'Amazing Team' that bring incredible talent and passion to our industry. I am not surprised that Brian would share a beautiful commercial look that will make money. Now is the right time in our industry and our world for 'beauty and income'. Thanks to Brian and Tracey and more thanks to MODERN SALON for making this kind of needed information available to the mainstream hair fashion industry. Scott Stuart, co-owner Metropolis Hair Fashions , Knoxville, TN.

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