Joico's Head Turner CutCut: Damien Carney
Color: Sue Pemberton
Assisted by: Stella Livoti
Photography: Roberto Ligresti
Make-up: David Maderich for
Fashion styling: Beagy Zielinski
Nails: Amanda Smith

For Joico’s latest Turnstyle collection, bold feminine shapes are combined with a dramatic spin on the traditional, popular ombré color technique. The result is a collection of fitted head shapes and gradient color designs.

MODERN invited the power duo of Joico Creative Directors Damien Carney and Sue Pemberton to join us in our New York studio to create an interpretation of Turnstyle, perfect for the coming season.

For Pemberton, the goal was to address the popularity of the last year’s ombre look and bring it to the next level. Carney kept the concept reminiscent of the ’60s.


Carney graduated the hair and allowed it to fit in tight. “It’s a classic technique,” he says. “I’m using graduation to make a statement, but it’s not doing what you did 10 years ago. The way you build it makes it look fresh.”

To do this, Carney used diagonal sections and a traveling guide. He used his model’s existing layers on top to allow a non connection and subtle overhang, and creates a slightly “off kilter, arched and asymmetric fringe that instantly lifts the bone structure and leaves a modern look,” he says.”


Joico's Head Turner Color