This season’s wet look is a versatile option that fits equally well at the office or the beach. This look was seen on the Prada, Lanvin and Jil Sander runways. Actress Elsa Pataky has it just right and Sam Villa, founder of the Sam Villa brand and education artistic director for Redken, explains how to achieve the effect.
“The wet look is such an easy trend to adopt, you just have to make sure to ouse a styling product that stays pliable and doesn’t flake,” says Villa.
FOR A POLISHED WET LOOK:
Smooth wet, towel dried hair with a Sam Villa Signature Series Styling Brush.
Rub Redken Water Wax 03 Shine Defining Pomade into hands to warm and distribute evenly throughout hair.
Style into a ponytail, band or clip and allow to dry.
For added gloss, finish with Redken Shine Flash 02 Glistening Mist.
FOR A TEXTURED WET LOOK:
Dry hair with the E-TC Light Professional Ionic Hair Dryer by Sam Villa until approximately 75 percent dry.
Warm Redken Tousle Whip 04 Soft Texturizing Cream-Wax in hands and distribute evenly for definition and a matte-satin finish.