Joico Launches Holiday How-To Video Series

By Anne Moratto | 11/13/2013 12:28:00 AM

 

Brooke Newton gets some beautiful braids from hair stylist Katie Bilovol. In time for  holiday get-togethers, special soirées and fabulous parties, Joico is releasing a series of videos that help everyone ring in the season in style. A new webisode series of Joico hair and fashion how-tos launched November 11 and features Joico Artist Katie Bilovol and fashion-styling host, blogger and fashion expert Sydne Summer. And this just in—the series The series also features Brooke Newton a new cast-member on the soap opera All My Children.  Brooke plays Colby Chandler, the beautiful, spoiled and entitled daughter of patriarch Adam Chandler.

Katie Bilovol, Brooke Newton and Sydne Summer The video tutorial series will present great hairstyle and fashion options including:

A smart, double-braided headband idea for a holiday happy hour gathering

• A fashionable half-up/half-down braid for a casual hostess party

• A chic, undone braid/side ponytail for a festive holiday cocktail party

• A red carpet-worthy braided pony for an important holiday office party

• An intriguing, double fishtail chignon for an elegant holiday dinner party

• A jazzy, Gatsby-inspired faux bob for a glitzy New Year’s Eve party

Each video is complete with great fashion ideas from Sydne Summer – eponymous for her own style and fashion website, blog and vlog – who provides easy and accessible fashions and accessory ideas to complete a holiday look. 

New episodes—guaranteed to produce hair and style that will turn heads all holiday season—will be available each week through mid-December on www.joico.com.

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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