Joico Styles LeAnn Rimes for Anti-Bullying Benefit Concert

By Anne Moratto | 07/02/2013 5:45:00 PM


FilmMagicLOS ANGELES, CA - JULY 01: LeAnn Rimes arrives at the Friend Movement Campaign benefit concert held at El Rey Theatre on July 1, 2013 in Los Angeles, California. (Photo by Michael Tran/FilmMagic) On July 1st in Los Angeles, country singing star LeAnn Rimes headlined the Friend Movement Benefit Concert at the El Rey Theatre. Joico sponsored the concert, a benefit to support Friend Movements anti-bullying efforts, and Joico Celebrity Stylist George Papanikolas was on hand to style her hair before the show.

LeeAnn Rimes and George Papanikolas

The hot California night called for a relaxed style.  Rimes requested sexy beach waves and here's how Papanikolas obliged:

STEP ONE: He applied Joico JoiWhip Firm Hold Design Foam to her damp hair.

STEP TWO: He then dried her strands completely with an oval styling brush, and used a round brush to curve and shape her bangs. Then he divided her hair into vertical sections and twirled each one around a 1 ½-inch curling iron, clipping each curl in place until her hair cooled completely.

STEP THREE: He misted Joico Texture Boost Dry Spray Wax on his fingertips and pinched the ends of each section of hair to create texture and control. “When you have finer hair it’s essential to use a foam to add some volume and control, while the texturizing spray gives the added texture for that perfect beachy look, just right for her hair type,” said Papanikolas.

STEP FOUR: A final spray of Joico Power Spray Fast Dry Finishing Spray ensured all-night hold.

 Friend Movement was created to help show positive anti-bully images through art and media, using images of people of all ages, race, gender, sexuality, and spirituality that invoke inspiration and conversation. It inspires people to prevent bullying by enabling them to be a better friend. For more information, visit








Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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