It was one of the most exciting launches at Premiere: the introduction of the long awaited MARTIN PARSONS spray. It was standing room only in the Rusk arena when Parsons took the stage to create several of his updo's...each prepared and finished with the new spray.

"I am just so thrilled," Parsons told me when the show wrapped up. "It has taken several years to perfect this spray and I couldn't be happier."

Clearly Parsons fans couldn't be happier either. Martin Parsons spray, in a large, beautiful purple can, was sold out by the end of the first day. Modern was there as devoted fans of the UPDO KING begged for cases, (but had to settle for up to 4 cans), while ordering more for future delivery.

"It is just such a perfect spray," says Parsons. "It's ideal for grooming and addressing the little frizzies. It is a dry...very dry...spray. It is a building spray that we can use to work with AND finish.  Once its on the hair you can touch but not feel spray. It is the dryest spray on the market with a perfect light mist."

In this short video Parsons offers a couple up-do tips and chats about the spray.

martinparsons.com or stylesource.com