HOW-TO: Quick Hair Plumping Service For Men

By Lauren Salapatek | Updated: 08/01/2013 3:30:00 PM
A general consensus would say that men want to be in and out of the salon fast while getting quick and easy services that offer instant gratification. A great way to get your male clients coming back is to offer them an add-on service, where they will see and feel instant results.
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HOW-TO: Men's Cutting Technique for Soft Texture

By Lauren Salapatek | Updated: 07/23/2013 3:14:00 PM
Do you have male clients that say they love the texture of their hair 10-14 days after it’s cut? Andrew Carruthers, Director of Education for Sam Villa shows you here how to give those clients the texture they love the day they walk out of the salon. Watch the video inside.
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HOW TO: Build a Weight Line With a Clipper

By Maggie Mulhern | Updated: 07/10/2013 11:35:00 AM
Jessica Zeinstra, using an Andis clipper, shows HOW TO build a weight line on a male client.
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HOW-TO: Blonde Envy Men's Coloring Technique

By Lauren Salapatek | Updated: 06/25/2013 12:22:00 PM
This coloring technique is designed to soften heavyweight areas, particularly for thick hair. A block foiling technique is used, with alternating colors and directions. You learn to begin by creating four even cube sections, paneling down the middle of the head to the nape. See more of the steps inside and how you can personalize this look on your male clientele.
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HOW-TO: The Lone Ranger, Armie Hammer's Suave Style

By Lauren Salapatek | Updated: 06/25/2013 11:29:00 AM
Playing the title character in The Lone Ranger, Armie Hammer is headed toward Hollywood’s celebrity A-list, not only with his acting abilities, but his hair! We asked Matrix Artistic Director Nick Stenson to comment on Hammer’s style.
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HOW-TO: Man of Steel Henry Cavill's Superhero Hair

By Lauren Salapatek | Updated: 06/25/2013 11:19:00 AM
Henry Cavill showed off this “Superman” slick and sleek look at the UK Premiere of Man of Steel recently. Capture this man in the red cape’s style using “Super Products” by Dennis Bernard, says Dennis Bernard.
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