HOLIDAY HAIR: Modern Matte Look that Defys Gravity

By Lauren Salapatek | 09/28/2012 2:13:00 PM


“People think to have healthy hair, you need shiny hair,” says American Crew Creative Director Craig Hanson. “But a matte look is very modern for men, and the hair can still be healthy.”

Try it: Apply American Crew Ultramatte Gel to hair and brush against the growth pattern. Add a little American Crew Boost Powder to intensify the matte finish and add texture and separation.

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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