As the leading lady of style for Hollywood’s top male celebrities, Diana Schmidtke’s average day is spent on a film or press junket tour for an upcoming movie. Working with stars including Taylor Lautner, Ashton Kutcher, George Clooney and John Hamm, she’s developed some insight into working with the male client.

 

“About 85 percent of men have scars, cowlicks or whirls they’re conscious of—ask them up front in the consultation so you know where they are and run your hands over their scalp—don’t start cutting too short, or you’ll see those imperfections,” she advises. “Men often don’t know what they want, but they definitely know what they don’t want.”

 

John Paul Mitchell Systems is tapping into Schmidtke’s expertise to help its team create the look for Mitch, the company’s male-oriented line launching this month. While shooting a cover for MODERN’s sister publication SALON TODAY at the Angus Mitchell Salon in Beverly Hills, California, Schmidtke created this suave and sexy look for model Ryan Francis, an up-and-coming producer and director.