Beth Minardi, spokesperson for Joico’s Vero K-Pak color, knows how to make her blonde and strawberry blonde clients look like they were born that way. “We’re going for a richer, more natural blonde—more sophisticated,” she says.
Hair color: Beth Minardi
Hair cut: Tammy Laimos
Assisting: Gion Vincent
Photography: Roberto Ligresti
Make-up: Gareth Green
Fashion styling: David Widjaja
Leopard print velvet and lace dress
by Dolce & Gabbana
Create a “W” along the rounds of the head.
Begin with the root or regrowth application using demipermanent color:
equal parts 1 1/2 oz G9 and 1/2 oz B6 (to make a Level-7 warm beige
blonde) with Vero K-Pak Chrome Activator.
Along the shaft use the same formula as above but add 1/4 oz RC8.
Tint back selected strands, alternating fi ne slices with weaves (RC8
neutralizes the over processed area).
Place on foil and apply to ends. Feather the color to the root formula.
Foils are closed lengthwise, not folded, so no marks are made and it’s
easier to remove.
Process at room temperature for 20 minutes, then rinse, shampoo and
To begin lowlights, blend 1 1/2 oz B6 and 1/2 oz G8 and 1/4 oz RC8
(mixed with its own developer). Color placement varies—some go half
way down the section.
Others go all the way to ends.
Process for 25 minutes at room temperature after last foil, then
shampoo and condition.