For this model, Clairol’s Anita Gutierrez and Danny LaPointe did a more moderate makeover. “I enhanced the existing color rather than make a more intense color correction,” said Gutierrez. “The whole Clairol brand has been reinvented with the deep conditioning SOY4PLEX formula,” she added. “Both the cream and liquids now feature SOY4PLEX technology which offers shine, condition, multi dimension and long lasting results.”
For this model, Clairol’s Anita Gutierrez and Danny LaPointe did a more moderate makeover. “I enhanced the existing color rather than make a more intense color correction,” said Gutierrez. “The whole Clairol brand has been reinvented with the deep conditioning SOY4PLEX formula,” she added. “Both the cream and liquids now feature SOY4PLEX technology which offers shine, condition, multi dimension and long lasting results.”
Hair: Danny LaPointe and Anita Gutierrez for Clairol Professional Photography: Roberto Ligresti Make-up: Nisa Fashion styling: David Widjaja Fashion: dress by Marc Jacobs, earrings by Laruicci PRODUCTS/TOOLS: Shears: Fromm Color: Premium crème, BW2, liquicolor permanente, crème demi permanente and crème permanente, all from Clairol Professional Gloves: Product Club Lip gloss: Beauty Addicts Bronzer: Aveda Mascara: Jane Iredale Blush: Your Name Professional Nail color: Essie
Hair: Danny LaPointe and Anita Gutierrez for Clairol Professional Photography: Roberto Ligresti Make-up: Nisa Fashion styling: David Widjaja Fashion: dress by Marc Jacobs, earrings by Laruicci PRODUCTS/TOOLS: Shears: Fromm Color: Premium crème, BW2, liquicolor permanente, crème demi permanente and crème permanente, all from Clairol Professional Gloves: Product Club Lip gloss: Beauty Addicts Bronzer: Aveda Mascara: Jane Iredale Blush: Your Name Professional Nail color: Essie
Before.
Before.
Begin with the color at the fringe. Note the grown-out highlights.
Begin with the color at the fringe. Note the grown-out highlights.
On fringe, in one-inch sections apply: Clairol Professional liquicolor permanente 4RRV (strongest red with violet) permanent color. Blend with 10-volume cream developer.
On fringe, in one-inch sections apply: Clairol Professional liquicolor permanente 4RRV (strongest red with violet) permanent color. Blend with 10-volume cream developer.
Blend throughout the fringe in one-inch sections.
Blend throughout the fringe in one-inch sections.
On the rest of the hair apply a demi: Clairol Professional Premium Crème 4N (medium natural brown) with its own developer.
On the rest of the hair apply a demi: Clairol Professional Premium Crème 4N (medium natural brown) with its own developer.
Process for 20 minutes; shampoo and condition.
Process for 20 minutes; shampoo and condition.
For cut, create a zig-zag section along the round of the head to separate at top section and fringe. Isolate the top. Take out a piece from the existing layers to use as a guide.
For cut, create a zig-zag section along the round of the head to separate at top section and fringe. Isolate the top. Take out a piece from the existing layers to use as a guide.
Begin the cut at the back. Pull a vertical section out and slide cut from the existing length to the desired length.
Begin the cut at the back. Pull a vertical section out and slide cut from the existing length to the desired length.
Blend forward using the same technique.
Blend forward using the same technique.
Then bring all the length down and point cut into the ends to create the desired line, in this case a U-shape.
Then bring all the length down and point cut into the ends to create the desired line, in this case a U-shape.
Now release the isolated top. Cut using a reverse slide cut, going from the interior to the lengths.
Now release the isolated top. Cut using a reverse slide cut, going from the interior to the lengths.
Blend forward and into the sides, cutting in the same manner.
Blend forward and into the sides, cutting in the same manner.
To finish and texturize, take small sections, twist and whisper cut along the surface.
To finish and texturize, take small sections, twist and whisper cut along the surface.
To soften the existing fringe, lift and cut into the ends with texturizing shears.
To soften the existing fringe, lift and cut into the ends with texturizing shears.
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View all
1/17
 
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For this model, Clairol’s Anita Gutierrez and Danny LaPointe did a more moderate makeover. “I enhanced the existing color rather than make a more intense color correction,” said Gutierrez. “The whole Clairol brand has been reinvented with the deep conditioning SOY4PLEX formula,” she added. “Both the cream and liquids now feature SOY4PLEX technology which offers shine, condition, multi dimension and long lasting results.”
2/17
 
Slider
For this model, Clairol’s Anita Gutierrez and Danny LaPointe did a more moderate makeover. “I enhanced the existing color rather than make a more intense color correction,” said Gutierrez. “The whole Clairol brand has been reinvented with the deep conditioning SOY4PLEX formula,” she added. “Both the cream and liquids now feature SOY4PLEX technology which offers shine, condition, multi dimension and long lasting results.”
Hair: Danny LaPointe and Anita Gutierrez for Clairol Professional Photography: Roberto Ligresti Make-up: Nisa Fashion styling: David Widjaja Fashion: dress by Marc Jacobs, earrings by Laruicci PRODUCTS/TOOLS: Shears: Fromm Color: Premium crème, BW2, liquicolor permanente, crème demi permanente and crème permanente, all from Clairol Professional Gloves: Product Club Lip gloss: Beauty Addicts Bronzer: Aveda Mascara: Jane Iredale Blush: Your Name Professional Nail color: Essie
3/17
 
Slider
Hair: Danny LaPointe and Anita Gutierrez for Clairol Professional Photography: Roberto Ligresti Make-up: Nisa Fashion styling: David Widjaja Fashion: dress by Marc Jacobs, earrings by Laruicci PRODUCTS/TOOLS: Shears: Fromm Color: Premium crème, BW2, liquicolor permanente, crème demi permanente and crème permanente, all from Clairol Professional Gloves: Product Club Lip gloss: Beauty Addicts Bronzer: Aveda Mascara: Jane Iredale Blush: Your Name Professional Nail color: Essie
Before.
4/17
 
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Before.
Begin with the color at the fringe. Note the grown-out highlights.
5/17
 
Slider
Begin with the color at the fringe. Note the grown-out highlights.
On fringe, in one-inch sections apply: Clairol Professional liquicolor permanente 4RRV (strongest red with violet) permanent color. Blend with 10-volume cream developer.
6/17
 
Slider
On fringe, in one-inch sections apply: Clairol Professional liquicolor permanente 4RRV (strongest red with violet) permanent color. Blend with 10-volume cream developer.
Blend throughout the fringe in one-inch sections.
7/17
 
Slider
Blend throughout the fringe in one-inch sections.
On the rest of the hair apply a demi: Clairol Professional Premium Crème 4N (medium natural brown) with its own developer.
8/17
 
Slider
On the rest of the hair apply a demi: Clairol Professional Premium Crème 4N (medium natural brown) with its own developer.
Process for 20 minutes; shampoo and condition.
9/17
 
Slider
Process for 20 minutes; shampoo and condition.
For cut, create a zig-zag section along the round of the head to separate at top section and fringe. Isolate the top. Take out a piece from the existing layers to use as a guide.
10/17
 
Slider
For cut, create a zig-zag section along the round of the head to separate at top section and fringe. Isolate the top. Take out a piece from the existing layers to use as a guide.
Begin the cut at the back. Pull a vertical section out and slide cut from the existing length to the desired length.
11/17
 
Slider
Begin the cut at the back. Pull a vertical section out and slide cut from the existing length to the desired length.
Blend forward using the same technique.
12/17
 
Slider
Blend forward using the same technique.
Then bring all the length down and point cut into the ends to create the desired line, in this case a U-shape.
13/17
 
Slider
Then bring all the length down and point cut into the ends to create the desired line, in this case a U-shape.
Now release the isolated top. Cut using a reverse slide cut, going from the interior to the lengths.
14/17
 
Slider
Now release the isolated top. Cut using a reverse slide cut, going from the interior to the lengths.
Blend forward and into the sides, cutting in the same manner.
15/17
 
Slider
Blend forward and into the sides, cutting in the same manner.
To finish and texturize, take small sections, twist and whisper cut along the surface.
16/17
 
Slider
To finish and texturize, take small sections, twist and whisper cut along the surface.
To soften the existing fringe, lift and cut into the ends with texturizing shears.
17/17
 
Slider
To soften the existing fringe, lift and cut into the ends with texturizing shears.

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