The week before this year's Golden Globe Awards, lucky attendees to The Hospitality Suite in Beverly Hills received the star treatment from JOICO's Celebrity Colorist, George Papanikolas.
The Hospitality Suite has been the site of celeb pampering for the past three years and JOICO was there on January 9 at the Confidential Beverly Hills in Beverly Hills.
Guests were treated to award-worthy blow-outs and close-up ready styling by Papanikolas and then left with gift bags containing Joico's newest products K-PAK REvitaLuxe and Smooth Cure.
Celebs in attendance included Alexandra Breckenridge (American Horror Story), Camille Grammer, Taylor Dane, Carmen Electra, Stephanie Pratt, Raven Simone and GLEE's 'Coach, Dot Jones.
About K-PAK RevitaLuxe
Experience the luxury of healthy hair instantly. NEW K-PAK RevitaLuxe is the FIRST of its kind: a luxury hair treatment clinically proven to INSTANTLY correct years of damage and protect against future damage. With each application, dry damaged hair becomes dramatically stronger, softer, more moisturized. Featuring bio-advanced Keratin Peptide Complex™ a patent-pending blend of revolutionary ingredients.
About Smooth Cure
Discover frizz-free, long-lasting smoothness. NEW Smooth Cure strengthens and safely tames all hair types without harsh, harmful chemicals, leaving hair dramatically soft, smooth, and healthy-looking.
Smooth Cure is ideal for all hair types, from thick and coarse, to fine and frizzy. It's lightweight enough for the finer textures, yet effective on thicker and curlier textures. The system provides 24-hour high humidity protection and reduces frizz by 79%.