Fighting breast cancer is a serious endeavor at BSG/ Cosmoprof. During September and October the company’s “Passsionately Pink” campaign promoted breast cancer awareness throughout North America with store activities, salon programs and product promotions. The company’s Pink Angels Web site (pinkangels.cosmoprofbeauty. com) allowed salon professionals to share stories and inspiration online pertaining to breast cancer experiences. Throughout the campaign, Cosmoprof stores were decorated in pink, as were the offi ce spaces of BSG employees in the company’s Denton, Texas, headquarters.