Premiere Orlando returned to the Orange County Convention Center June 4-6 with attendance exceeding 50,000. Salon professionals from all 50 states and 14 countries came for educational opportunities and the 780 exhibitors who filled 2,700 booths.
Over three days, Premiere offered more than 400 educational classes for salon and spa professionals at every career level. The Main Stage featured guest artists and educators from John Paul Mitchell Systems, American Crew, Matrix, Rusk, Farouk Systems, and L’Oréal Professionnel sponsored a presentation on behalf of Hairdressers Against AIDS featuring an all-star talent line-up.
Hair Color Today featured comprehensive color education by artists for Joico, TIGI, Scruples, Goldwell, L’Oréal Professionnel, Redken and Keune. Nail World offered nail professionals more than 50 educational sessions, headlined by CND’s Jan Arnold who presented Shellac and Fashion Fusion to a sold out crowd.
Special events included the What Inspires You Tour from John Paul Mitchell Systems and the Premiere White Party, an evening of dancing and socializing that included a L’Oréal Professionnel sponsored performance by Lenka. Premiere Orlando 2012 will be held June 2-4.