Rusk's Naz Kupelian Demos Modern Texture

Naz Kupelian, Rusk Creative Team member and owner of the Naz Kupelian Salon in Lexington, Massachusetts,  is often found on stage demonstrating new ways to use a flat iron. “It’s not just for straightening,” he says. “If used properly, an artist can get unusual or non-traditional texture.” In this video, Kupelian uses a Rusk Flat iron and Rusk Thermal Protectant spray to turn his model from a daytime look to an evening finish.  “It’s a quick solution,” he says. “I’m really going for body and texture.” Using a sliding and turning technique, Kupelian curls the hair “like curling a ribbon.  This is a great way to create a non uniform curl.” According to Kupelian, holding the iron vertically and mixing up “curling in” versus “curling out” is one of the best ways to create a more natural curl.