It's called The Gathering and it brings together the John Paul Mitchell Systems salons and styists from across the country for two days of education and inspiration. The kick off event and wrap up shows are, well, something to behold as demonstrated by the video above which is a recap of last year's Gathering PLUS a tease for one of this year's musical guests, Vintage Trouble.
The Paul Mtichell Artistic Team goes on stage to demo their skills and, in addition, the JPMS team lines up performers that can run the gamut from acrobats to jugglers to extreme athletes. It's all a production worthy of Las Vegas and attendees consider it the hair show of the year.
To witness the Grand Opening and the Grand Finale for yourself, jump onto the live stream. You can also follow on Twitter to talk about what it's like to be part of The Gathering:
9am PT / 12pm ET AUGUST 13
3:45pm PT / 6:45pm ET
IT'S EASY TO TUNE IN:
1. Visit pmgathering.com from your computer or mobile device at showtime.
2. Click on the PLAY BUTTON.
3. Engage with JPMS on Twitter by following @PaulMitchellPro and using hashtag #PMGathering.