Holiday Helpers

10/10/2013 3:24:00 PM


During this most enchanting time of the year, stylists have even more influence than usual to help clients discover services, wear the latest styles and sample new tools and must-have products for hair, skin and nails. It’s time to tinker with formulas and load up the toys! This season is all about change, and clients will be looking to you to work your holiday magic.

To lend a hand in granting your clients’ wishes, our top industry educators became “Holiday Helpers” and dipped into their gift bags! Let these artists inspire you to come up with your own list of dazzling intros to services and ticket-building add-ons that will help you deliver magical experiences throughout this special season.

Our Holiday Helpers each gave a suggestion beginning with:

If you can get clients to try one new salon experience during their holiday prep, encourage them to…


”…get an updo at the salon not just for the typical special holiday occasion, but for any occasion— happy hour, a company event, even a date night." LUIS ALVAREZ, CO-FOUNDER AND VICE PRESIDENT OF CREATIVE FOR AQUAGE "...experience Shines XG, especially if they’ve never tried hair color. It’s the next generation in demipermanent, no-ammonia hair color. The shine is amazing, and the results are vibrant." ROBERT CROMEANS, GLOBAL DIRECTOR FOR JPMS ”…let you craft the ultimate perfect finish! The ghd gold professional 1" styler is your must-have professional styling tool, whether you’re creating sophisticated waves, cascading curls or super sleek hair." JO MARTIN, HEAD OF GLOBAL EDUCATION FOR GHD
"…have a Cellophanes treatment to achieve a brilliant, healthy shine with a touch of color. During the holidays, clients find themselves in a lot of photos! Cellophanes will provide the hair with beautiful light reflection." ANTHONY COLE, SEBASTIAN INTERNATIONAL CORE TEAM ARTIST “…come out of their comfort zone. Switching up their part to an exaggerated, super-side part is a simple change, while clients who are more experimental can change their texture from straight to curly or vice versa." MELISSA PEVERINI, MASTER HAIR DESIGNER AND COLORIST AT COSMO AND COMPANY SALON AND SPA AND SPOKESPERSON FOR CRICKET "…pick up the holiday duo of Nioxin Diamax, a treatment formulated to increase the diameter of each individual strand, and Nioxin Bodifying Foam, which adds lots of body. This will ensure that clients maintain maximum volume, shine and style at every holiday gathering." DIANE STEVENS, NIOXIN TOP ARTIST, COLE STEVENS SALON, WASHINGTON, DC
“…go for highlights. At holiday time, they should add a little spice to their hair! A few foils at the front of the hairline will provide that pop. This introduces clients to an additional service that they’re likely to enjoy and repeat." JOSEPH CARTAGENA, PRESIDENT, COSMETOLOGIST CHICAGO "…have a Wella Oil Reflections service following their Illumina color service. Illumina color will ensure the client’s hair shines at holiday parties, and the Oil service will pamper her with a head massage blending Oil Reflections with either Wella Brilliance or Enrich treatment. For a soft silky finish, wrap her head in a steamy hot towel for a few minutes before you rinse and blow it out. She won’t be able to stop touching her hair." MARK DEBOLT, WELLA TOP STYLIST, MARIE ROBINSON SALON, NEW YORK "…try a gel manicure. It will get them from party to party without having to worry about their nails. Add nail art on one finger for a beautiful holiday effect!" SUZI WEISS-FISCHMANN, EXECUTIVE VP & ARTISTIC DIRECTOR OF OPI PRODUCTS
"…give themselves the gift of smooth. Kenra Smooth is a professional smoothing system that is designed to eliminate up to 99 percent of curl and frizz on the first application without the worry of toxicity. The Kenra Smooth Anti-Frizz Collection is the final piece to help your clients maintain their holiday look into the New Year." ROBB DUBRE, KENRA PROFESSIONAL SENIOR DIRECTOR ARTISTIC AND EDUCATION "…let you deliver an overall lighter, brighter hair color! Add base breaker to the regrowth between your foils, which will give the base one level of lift and create perfect luster. It’s an effervescent look just right for the holidays." GEORGE PAPANIKOLAS, JOICO CELEBRITY COLORIST & SPOKESPERSON







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