
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Didn’t think about a costume until last minute? No problem! Pair this easy kitty-cat inspired makeup with a black dress (or leggings and t-shirt!), tail, ears, and products from beautyADDICTS for a purr-fect last-minute costume! Step ...

Didn’t think about a costume until last minute? No problem! Pair this easy kitty-cat inspired makeup with a black dress (or leggings and t-shirt!), tail, ears, and products from beautyADDICTS for a purr-fect last-minute costume!
Step 1: Prep & perfect skin with beautyADDICTS Mineral Sheer Tint Tinted Moisturizer and Double Deception Concealer. Use Double Deception Concealer to highlight the fronts of the face: the center of the forehead, under the eyes, and the center of the chin. Come back in with Glimmer Sheers Highlighter in SEDUCE on the brow bone and tops of cheeks.
Step 2: Lightly contour cheekbones with beautyADDICTS Hydra Sunrays Bronzer instead of blush.
Step 3: With beautyADDICTS Effortless Eyes Eyeliner in SEDUCE, gently trace eyebrows and dot “whisker” marks across the apples of cheeks. Continue to fill in the tip of nose and top lip with SEDUCE eyeliner. In short strokes, draw a line to connect the bottom of nose with top lip.
Step 4: Finish the look with a coat of beautyADDICTS showOFF Mascara to get dramatic lashes without the hassle of falsies.
Tip: Carefully go over SEDUCE eyeliner with matte, black eyeshadow to ensure your look lasts through the entire night!

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.