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Modern Salon

February 2015

Sometimes you need a push from someone else to spark a bright idea.

February brings us one month closer to warmer weather and longer days—and this issue of MODERN SALON brings you page after page of inspiring haircuts, fresh silhouettes and modern finishes.

We take a look at texture and balance, weight removal and feature emphasis, tried-and-true, and trendy—and shine a light on the tools to take you there. As 2014 was the year of the pixie, we asked design master Sam Villa to demonstrate how one grows out the short crop while still being on-trend.

He delivers impactful results in the Dual Identity step-by-step. And hair transformations don’t stop at the head—eyelash extensions can make your clients peepers’ really pop!

Learn how to get involved in becoming an extensionist in Face and Body. If you made boosting retail sales part of your New Year’s resolution, be sure to turn to page 86 to read about co-washing, cleansing conditioner product category that your clients will soon be asking you about.

In Product Spotlight, we’ve rounded up some of the industry’s top-performing shears and razors to help create the looks your clients crave. All this and more in the February issue of MODERN.

In This Issue

Product
Product

The Science of Co-washing

Chandler Rollins | January 29, 2015

Whether you call it co-washing, cleansing conditioners, no-poo or soap-free, the one-step wonders of washing are set to boom in 2015.IN DECADES PAST, to remove unwanted oil and build-up from hair, a sprinkle or two of talcum powder did the ...

Article
Article

The Ponytail Technique: the Secret to a Faster Ombre

Elizabeth Jakaitis | January 16, 2015

When time is money, you need a faster, tangle-free approach to well-blended ombre. That’s what Dayna Charles, team leader at Hot Heads Salon in Boynton Beach, Florida and a Wella educator, had in mind when she created this technique, which ...

Article “Some clients want to come back sooner than necessary, but you have to be really mindful of protecting their hair from too much heat and of not running through to the ends.” –Alfredo Lewis
Article

Academy Tour: Brazilian Blowout Shares Smooth Techniques

Anne Moratto | January 29, 2015

Brazilian Blowout Professional Smoothing TreatmentsFormat: A demonstration and presentation in a classroom setting.Awarded:  Certificate of completion that allows them to take the next step, an online class, towards certification.Duration: ...

Article
Article

Dual Identity

Elizabeth Jakaitis | January 29, 2015

The 2014 pixie was all the rage and suited so many women. But what do you do with that client who has decided to grow out her short hair, but still wants something fashionable? Sam Villa has the answer.As anyone who has worked with him knows, ...

Article
Article

Jet-Setting

Elizabeth Jakaitis | January 29, 2015

Drawing inspiration from 2015’s runway shows, Cosmetologists Chicago’s latest collection, Jet-Setting, reinterprets this season’s fashion-forward looks in a fun, approachable way. Under the direction and leadership of CC ...

Article
Article

Rare Bloom

Elizabeth Jakaitis | January 28, 2015

For Rare Bloom, Aveda’s spring/summer 2015 trend collection, Aveda Global Creative Director Antoinette Beenders selected a prairie as the location for its natural beauty, as well as what it means to one of Aveda’s most important ...

Article DAWN BLACKSTONE
Article

Dawn Blackstone Joins Kevin.Murphy as CMO

Anne Moratto | January 28, 2015

International hair care brand KEVIN.MURPHY announces an addition to its management team, naming Dawn Blackstone as Chief Marketing Officer of Cutter and Stiles/KEVIN.MURPHY, effective January 26, 2015. With sales approaching $50 million this ...

Article Every blonde-gone-drab wants to get back the color she had as a child. Robert Thomsen nails the ultimate “anti-aging” color with a combination of techniques and a tri-formula treatment.
Article

HOW-TO: Drab to Baby Blonde

Elizabeth Jakaitis | January 19, 2015

Using a combination of balayage and traditional foils, Robert Thomsen of Shapes & Colours Salon in Albany, New York, took this client’s drab level-5 base and grown-out highlights into a shimmering new buttery-gold, honey blonde. His ...