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Modern Salon

October 2015

Color trends, techniques, innovations and inspirations change so quickly that, as a colorist who pursues advanced education and actively follows influencers on social media, it’s tough to get bored.

But what gets colorists’ attention on Instagram isn’t always in-tune with what clients really want. Did you know highlighting and single-process color continue to be the most in-demand color services?

To help color professionals grasp and grow their haircolor potential, MODERN conducted a comprehensive Haircolor Research Study, surveying both salon professionals and consumers, to determine top reasons clients don’t come to the salon for color, how to attract and retain color clients and convert at-home DIYers to regulars. We also studied the benchmarks in color pricing, products and retail practices.

The results of the Haircolor Research Study are included in this digital edition of MODERN in the PROCESS color resource guide, in addition to details on top-trending application and techniques, profiles of leading color brands and the colorists who need to be on your radar.

In addition to the bonus PROCESS included with this issue of MODERN, this edition features page after page of inspiration on vibrants and pastels, including formulas and application techniques to minimize fadage and maximize accent detailing.

As you page through MODERN and the bonus PROCESS resource and continue to learn more about your color client, and prospective clients, remember that the inspiration and learning continues beyond the page at modernsalon.com/process.

In This Issue

Article Shannon Smith (@shan.k.smith), a stylist at Mosaic Salon and Boutique in Las Vegas, created a sunset copper using L’Oréal Professionnel color. She applied Majirel ¾ oz 6.60 and ¼ oz 7.40 with 25-volume developer on the client’s level-4 new growth. Then she used Dia Richesse 7.40 with 9-volume developer as a gloss.
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Copper Couture

Elizabeth Jakaitis | October 1, 2015

As autumn leaves begin to turn, one color you need to be turned on to is copper, fall’s favorite bold shade.

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Article

Plex Appeal

Modern Salon | October 1, 2015

Previously, salon professionals discussed bonds in relation to breaking them and reforming them—but never multiplying them or cross-linking them. Thanks to chemistry, hair anatomy expertise and the power of social media, addressing the bond has become one of the most important parts of the salon service—whether working with color, lightener, relaxers, perms and keratin smoothing.

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Article

Celebrity Style: Technicolor Spotlight

Jamie Newman | October 1, 2015

MTV’s Video Music Awards are synonymous with celebrities showing their wildest, most daring looks, and this year was no different. But among the craziness, plenty of stars’ style, makeup and, of course, hair shined. COPPER ...

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Article

Plan to Stay Well

Lauren Salapatek | September 30, 2015

"Eat well and exercise” is great advice, but to fully monitor your health, follow the recommendations for routine tests and see key doctors regularly.How frustrating is it when clients neglect to follow your instructions? Instead of ...

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Article

Wild Copper Contouring & Violet Waves

Lauren Salapatek | October 1, 2015

Makeup application in 2015 starts and ends with one key element: contouring. And as the seasons shift, L’Oréal Professionnel artists Sam McKnight and Frédéric Mennetrier say haircolor can be contoured, too, to highlight movement tailored ...

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Article

Choose Beauty: Van Council

Elizabeth Jakaitis | October 1, 2015

Mastering the craft of hairdressing and owning a thriving business is only part of Van Council’s success story. The salon owner, just named the new fashion director of Intercoiffure America/Canada, has also been a lifelong competitor.In ...

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Article

Illusions by Hope Doms

Lauren Salapatek | October 1, 2015

Hairdressers learn early on that creating illusions is one of the biggest parts of the job: the illusion of an oval face shape, youth and balance. Hope Doms, an artistic regional manager for The Salon by InStyle inside JCPenney was inspired by ...

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Article

Rock-n-Radiant

Lauren Salapatek | October 1, 2015

A geode-inspired haircolor application by Rusk’s Gerard Caruso creates a crystal shimmer finish—solid and uniform on the surface with a brilliant interior.The professional salon and spa audience is predictably clever, interesting and ...

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Article

Nightmares Collection

Lauren Salapatek | October 1, 2015

Just in time for Halloween, colorist and educator Deb Gavin, International Artistic Director for Keratin Complex Color Therapy, gets inspired by Tim Burton’s Nightmare Before Christmas for a collection of color finishes that delight and ...