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Modern Salon

March 2016

With a combination of social media feeds, 24/7 paparazzi, magazines, TV and ads, every moment is inundated with images, articles and galleries of what the next “it look” will be, what he or she wore on the red carpet, must-have beauty products and trend predictions.

The frequency of these beauty alerts has increased, but the forecasting is nothing new. What is new, however, is that clients can embrace those trends in a way that works for his or her lifestyle—and sometimes that’s a temporary change.

When we began selecting collections to feature in this issue, we considered photoshoots that best told the story of trend adaptation. On page 108, the Schwarzkopf Professional team takes inspiration from fashion and makeup, like layering and highlighting, and adapts the trends for haircolor. On page 114, Sexy Hair artists Rafe Hardy and Nadirah Volpe interpret the braiding buzz into every day, consumer-friendly styles. On page 118, and our cover, HairUWear artists use clip-in extensions, add a touch of customization and completely makeover our model with three looks: Victoria’s Secret-inspired waves, a lob with a touch of pixelation and a faux-locks upstyle.

What’s hot today might not be tomorrow, but one thing remains constant: Your clients are tuned in to what’s happening in beauty now more than ever before. Make sure you’re prepared to offer your clients options for today’s trends—however fleeting they might be.

In This Issue

Article
Article

Creativity, Extended

| March 3, 2016

When properly colored, styled and applied, extensions can make the difference between a good finish and a great finish, allowing endless opportunities for both the professional and the client. Gone are the days of clients waiting weeks for their ...

Article
Article

Age of Beauty

| March 3, 2016

Schwarzkopf Professional’s newest Essential Looks collection is devoted to the individual styling preferences of mature clientele. Inspired by the most sought-after designs in global fashion, Schwarzkopf Professional Essential Looks ...

Article
Article

Ones to Watch: Joshua Mascolo

Lauren Quick | March 3, 2016

In a sprawling family with a legacy of innovative styling, Joshua Mascolo is making a name for himself.The name “Mascolo” is a highly respected one in the beauty industry. Being the son of an internationally renowned hairstyling icon ...

Product
Product

Portfolio: Ninfas Extensions in Barcelona

Lauren Quick | March 3, 2016

At Long LastExtensions have become an increasingly popular way to alter photoshoot style and everyday looks without permanent commitment from a model or client. Ninfas Tape-In Hair Extensions created a shoot in Barcelona inspired by ...

Article
Article

How-To: Softly Razored Cut by Donald Scott NYC

Lauren Quick | March 3, 2016

Donald Scott NYC chief hair artist and founder, Donald Scott, helps update the ’70s-style long, layered look by using his Carving Comb. Disconnected, long layers make this cut a seamless meld of ’70s retro and current-day cool. ...

Article
Article

Private Eye: A Look Inside a Lash Studio

Jamie Newman | March 2, 2016

Lindsey Rae Joslyn-Rohner, NovaLash trainer and advanced lash artist, is also a self-proclaimed “interior-design fanatic.” So, it’s no surprise that the overall look of her private lash studio in Chicago was just as important ...

Article
Article

How-To: Hilary Duff's Light-Pink Lob

Jamie Newman | March 2, 2016

Hilary Duff might just be the coolest mom ever. During Fashion Week in March, Duff rocked a baby pink lob that she pulled off (not surprisingly) to look ultra classy and sophisticated. To recreate this color, Deb Gavin of Keratin Complex ...

Article
Article

How-to: Joe Jonas' Oil Slick Color

Jamie Newman | March 2, 2016

DNCE frontman Joe Jonas has been experimenting with haircolor over the past few months, but one of our favorite looks of his was with dimensional, multicolor oil slick, contrasting his dark locks.  The color team at Z-One ...

Article
Article

The Power to Move

Lauren Salapatek | March 1, 2016

Whether sitting or standing all day, maintaining one position does nothing for your fitness but still makes your body ache—as hairdressers know! The solution is to actively move those body parts.Now that “deskercise” is a ...