As the saying goes “eyes are the windows to the soul.” Keep your clients’ peepers looking healthy and youthful with tips from experts on treating, concealing and reviving eyes.
CAUSES: Inheritance, mistreatment of the lash base
EXPERT: Sophia Navarro, NovaLash Eyelash Extensions Educator and Reed Cromwell, the VP of product development, Auraline Beauty
Solution 1: Adjust your mascara application technique
STEP 1: Start with a clean eyelash curler. Then heat with a blow dryer or hot water.
STEP 2: As if you were using a curling iron, press and hold the curler onto the lashes for approximately three seconds for optimal curl.
STEP 3: Finish with a lengthening mascara designed to separate the lashes and elongate the eye.
Solution 2: Lash extensions
Eyelash extensions not only offer length and volume but can also create the illusion of larger-looking and sultry eyes. The shape, color, size and density of the extensions allow for a variety of instant results.
CAUSES: Inheritance, over-tweezing, threading or waxing
EXPERT: Malynda Vigliotti, owner of Boom Boom Brow Bar, NY
Solution: Powder vs. Pencil
Opt for a powder when creating a more natural look. Use a pencil for definition and a denser finish.
Step 1: Use a shade slightly lighter than the brow to fill in any holes.
Step 2: Use a darker shade to clean up the lines and tail of the brow.
Step 3: Finish with a clean brow brush to blend together.
Undereye Circles/ Crows Feet
CAUSES: Inheritance, lack of sleep, lack of moisture, consumption of salty foods and liquor
EXPERT: Lydia Sarfati, founder of Repêchage
Solution 1: Cover Up
Use a multi-purpose concealer that not only disguises eye imperfections but also treats the skin. Look for a product that specifically features soothing and inflammatory properties to de-puff the eye area.
Solution 2: Short Term
For clients looking for immediate relief, reduce the appearance of fine lines and wrinkles with an intense moisturizing eye mask. An at-home, 10-minute treatment will replenish and revive tired looking eyes in between salon and spa visits.
Solution 3: Long Term
Add an eye cream with retinol to your client’s skin care regimen. A high performance retinoid will help regenerate skin cells to strengthen against fine lines and related signs of aging.
Client don’ts: Rub eyes, leave eye make-up on overnight, use dirty make-up brushes
Client dos: Use a tapping motion with ring finger to apply eye products, wear sunglasses that protect against UVA/