American Crew, the professional men’s grooming line, announced the return of company founder David Raccuglia as a key creative consultant.
In his new role, Raccuglia will take his place behind the camera as the iconic photographer of American Crew, and will lead additional photography projects with other Revlon brands. He will use his category expertise with the marketing and education teams to further the brand’s commitment to innovation, imagery and excellence for both American Crew and Style Masters, a Revlon Professional brand.
“We welcome David back to the Revlon family, and look forward to his creative expertise to expand our professional brand portfolio,” said Martin Flaherty, General Manager, Revlon Professional Brands, USA.
Raccuglia launched American Crew in Chicago in 1994, starting a movement in the beauty industry that paved the way for men’s grooming to stand on its own. The initial six products – Daily Shampoo, Daily Conditioner, Texture Crème, Firm Hold Styling Gel, Light Hold Styling Gel and Pomade – created a turning point in men's grooming. Raccuglia's expertise and commitment to barbering meant American Crew answered the need for products created especially for men. During his time away from the company,he continued his work as an accomplished fashion photographer, and a leading industry authority on men’s grooming.