Ask salon professionals why you attend industry trade shows, including this month’s America’s Beauty Show in Chicago, and you will hear these reasons: for education, to see “what’s new” and to shop. You are motivated by the opportunity to spot and learn the latest trends, and excited to come home immediately with new products, tools and inspiration to translate them for your clients. If you happen to nab a few great deals on new launches or professional product favorites, all the better.
For 90 years, MODERN SALON has been traveling with you to all the major shows and also into classrooms, workshops and salons across the globe to cover education and trends, and deliver information you need to succeed, serve your clients and grow your business. Your gratifying response has been, “How can I learn more about this technique? Where can I take this class? Is there a video or book I can purchase?”
MODERN has always pointed you to the wonderful advanced education opportunities so many professional brand partners and leading educators present. We publish Advanced Academy tours, compile an Advanced Academy directory and maintain the industry’s most comprehensive Education Calendar, all available on modernsalon.com. We encourage you to experience live education whenever and wherever you can, knowing that peer-to-peer learning and engagement is invaluable to your professional development.
As part of this ongoing commitment to education, the MODERN team is thrilled to debut a new resource for our community—one that connects you instantly to the resources you want, whenever or wherever you need them. This month, we launch ShopMODERNSALON.com where you can buy the best in professional beauty education books, DVDs, streaming video classes and more. We are still building our library, but have already gathered works from more than 50 leading educators, artists and brands, with more being added every week. We’ll also have fun, tasteful items to help you show professional pride and honor your decision to choose beauty as a career.
We encourage you to visit and explore ShopMODERNSALON.com and give us your feedback. Tell us what artists and resources you’d most like us to add. We will be building lots of exciting offers and exclusive opportunities into the ShopMODERN platform, too. Watch our social media, e-letters and more for updates. Keep an eye out for the ShopMODERNSALON icon throughout MODERN SALON and SALON TODAY as we share education and trends from our featured artists.
As always, MODERN is here to meet your demand for more education, for a closer connection to “what’s new,” and now, to help you shop for the resources you need to hone and celebrate your craft.