Entering a Competition While Using an Unfamiliar Brand

By Lauren Salapatek | 05/21/2013 11:12:00 AM


click image to zoomDeb Gavin The Keratin Complex Photo Contest is a competition that's all about creating a powerful before and after image showcasing the beautiful color achievable through Keratin Complex color.

Q: Why should a colorist get outside of their comfort zone and enter a photo shoot competition using a brand they may be unfamiliar with?

A: “After many years of teaching and using another line I was not searching for something new,” says Deb Gavin, international Keratin Complex Color Therapy international artistic director. “The opportunity to try Keratin Complex Color Therapy came to me and having an open mind I decided to give it a try. I was blown away by the results. The shine, vibrancy, durability and even uptake were unlike anything I had ever experienced, and with such ease. Shortly thereafter I was asked to do the color work for the first image campaign. Armed with the Keratin Complex Color Wheel, a mock up of shade choices and 100 mL tubes that were not in final production I embraced the project.

“It was freeing as an artist to get back to a place where the same fear of change is exactly the same excitement of change. Fear of trying something new and excitement of trying something new are parallel. Channel the fear and focus on the excitement, and I guarantee your artistry and creativity will be ignited. The experience I had brought me back to the place of being a true artist. Color Therapy is so easy to use and so predictable I find myself spending less time having to think about advanced formulation and multiple steps. I have more time to focus on being creative.”






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.


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