Ian Michael Black

Aveda Global Artistic Director for Hair Color

THE VISION: Rich claret-toned reds are skillfully intertwined with vibrant ruby tones to give hair the effect of the shimmering facets of a precious gemstone.

FORMULAS/APPLICATION

Formula 1: Aveda Full Spectrum, 20 g of 5 Natural Lightest Brown + 20 g Intense Base + 8 g Dark Violet/Red, + 4 g Pure Violet with 40 ml of 20-volume color catalyst

Formula 2: 10 g of 5 Natural Lightest Brown + 30 g Intense Base + 16 g Dark Violet/Red with 40 ml of 20-volume color catalyst

Formula 3: 10 g of 6 Natural Dark Blonde + 30 g Intense Base + 7 g Pure Red + 1g Dark Violet/Red with 40 ml 10-volume color catalyst

Formula 4: 10 g of 6 Natural Dark Blonde + 30 g Intense Base + 7 g Pure Red + 1g Dark Violet/Red with 40 ml 20-volume color catalyst

Sectioning: For section 1, part off a freeform back area about ½ inch above the nape and below the occipital. Then create two small triangle side sections that should be 1 inch below the center parting and 1½ inches from the front hairline.

Application: Apply Formula 1 to section 1 and isolate with foil. Apply Formula 2 to both side sections. Then apply Formula 3 to the root area of the remaining hair, and Formula 4 to the midlengths and ends of the remaining hair. Process 35 minutes.

HOW-TO: Rich Ruby Redhead by Aveda's Ian Michael Black