How To Make Your Competition Entry Stand Out on a Limited Budget

By Lauren Salapatek | 05/21/2013 11:32:00 AM

 

click image to zoomRachel Carr Sebastian What’s Next

sebastianprofessional.com

In this competition, Sebastian Professional challenges competitors to create “What’s Next” in hair.

Q. If a stylist or colorist is working on a limited budget but still wants to create a beautiful look, what advice would you give to them to make their entry stand out?

A: “The key is networking and planning,” says Rachel Carr, Sebastian Professional What’s Next Awards “New Talent/Student” Grand Prize Winner. “I began doing hair and make-up for photographers while I was still in cosmetology school. I made virtually no money during this time but my experiences and contacts were invaluable. I gained a reputation of being dependable and professional and now when I need help with entries, I have people who are eager to work with me for free or reduced rates.

It is also important to plan, plan, plan! Take control of the shoot. If the photographer is volunteering their time or working at a lower rate, don't expect them to also act as creative director or event coordinator. Think about the whole image: the lighting, props, backdrops, wardrobe, not just the hair. If you expect someone else to make these decisions, it might create confusion or frustration on the day of the shoot. Besides, it is hard to get what you want if you don't know what you want.”

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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