Natural Elements by The Aveda Artistic Team

By Alison Shipley Alhamed | 12/28/2012 11:50:00 AM

 

Creative direction and hair cut design: Antoinette Beenders
Color: Ian Michael Black
Styling: Allen Ruiz
Hair cut design: Ricardo Dinis
Make-up: Janell Geason
Photography: Jenny Hands

click image to zoom

Beauty, like nature, transitions from season to season—winter melts into spring, summer mellows into autumn—a cycle that forces nature to constantly reinvent itself. The Aveda Artistic Team was inspired by nature’s metamorphosis when creating the Spring/ Summer 2013 collection, The Art of Nature.

"Art of Nature captures romantic eras of the past and allows for an opportunity to explore texture with curls,” says Antoinette Beenders, global creative director for Aveda. “There is a softening of structural lines this season and a focus on natural elements in the world of fashion and art. We translated that into hair by shaping waves, ringlets and ripples worthy of pre-Raphaelites.”

From celebrating natural curls to embellishing texture with sun-kissed color, to brightening lips with touches of coral, subtle evolutions of beauty, the team says, this collection is proof that it’s easy to infuse any guests’ look with hints of romanticism.

SCROLL TO THE END TO SEE HOW THIS TEXTURE WAS CREATED!

 

click image to zoom click image to zoom

 

click image to zoom click image to zoom click image to zoom

 

 

RELATED ARTICLES

 

SHARE THIS

ABOUT THE AUTHOR: Alison Shipley Alhamed

Alison Shipley Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at ashipley@modernsalon.com.

 


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight