John C. Simpson Goldwell

Global Master and Lead Artistic Director North American Artistic Team

THE VISION: “Awakening” is based on world chaos and the day-to-day life we are surrounded by and breaking out of the cocoon, so we can find a new awakening.

FORMULAS/APPLICATION: Natural Level 5 with existing Level 7 orange/red Decolorizer: 1 scoop SilkLift Strong with 35 ml 30-volume developer Formula 1: Goldwell TopChic, 20 ml 6RR + 10 ml 7RR with 30 ml 30-volume developer Formula 2: 30 ml 6RR with 30 ml 20-volume developer Formula 3: 20 ml 5VV with 20 ml 10-volume developer Formula 4: Elumen 20 ml YY@ALL

STEP 1: Apply the decolorizer to a front curved section, using horizontal micro slices and leaving natural hair in-between. Process 30 minutes. Rinse, shampoo, condition and blow dry.

STEP 2: For section 1, take a concave, curved section from recession to recession. Then take a second concave, curved section that is 1 inch in depth behind section 1. Follow with a third concave, curved section that’s similarly placed.

STEP 3: Apply Formula 1 to all hair not sectioned. Apply Formula 2 from scalp to ends within the third, utilizing a back-to-back foil method. Then apply Formula 1 to the second in the same manner.

STEP 4: In section 1, take a diagonal-back slice and apply Formula 2. Next, take a paper-thin, diagonal slice and weave it to create separation. Apply Formula 4 to the low of the weave and Formula 3 to the high of the weave. Then take another diagonal back slice and apply Formula 1. Repeat this rotation (slice/weave/low/ weave/high/ slice), working along a diagonal-back pivot and utilizing all four formulas. Process for 30 minutes. Rinse, shampoo and condition.

Make-up: Hayley Mason

Photography: Robert and Kay Lobetta

"Awakening" Redhead by Goldwell's John C. Simpson