The new RUSK Styling line was introduced to the Beauty Press this morning in NYC. International Artistic Director Gerard Caruso was there to demo the 5 products on models and share the magic of the new line. Also part of the press conference was Marketing Director Gretchen Shomo who offered more information on the technology and packaging.
"Rusk is founded on products by stylists for stylists," says Shomo, "It's all about edginess and guts which are steet smart. This new line speaks to that. These products are great for the hair while giving powerful stylablitlity. These products are made with our 'Style Plus Strength Complex', comprised of three important ingredients: Hydrolyzed Quinoa, Silk Amino Acids and Hydrolyzed Keratin. These strengthen the hair and provide color protection. These are normally thought of in a treatment, but RUSK put them in this styling line." The line includes Freezing Spray, Putty, Glue, Texture and Paste, all with the RUSK team seal of approval.
"This is an awesome line," says Caruso. "These five products can create any and every look. We can go from one extreme to the other...stopping a bird in flight or finish something softer. We've created products that help to enhance the artistry of the hair. We've returned to the roots of RUSK."