157767220

“47 percent of all SPA-GOERS are MALE. Along with spas catering more to men, they are becoming more comfortable with the idea of going to a spa.” —The International SPA Association Spa Consumer Initiative Volume Three

"The new term SILIOILMIN is a mixture of the silicones and oils in hair care products plus the minerals that are present in water—calcium, copper, chlorine, even lead. Together this combination of SILICONES, OILS and MINERALS has created a compound that gums up the hair and interferes with color services." —Malibu C

“48 percent of women believe NATURAL or CURLY HAIR STYLES exude CONFIDENCE and the same percentage consider them daring. Meanwhile, 45 percent of Black women think NATURAL COIFS are TRENDY.” —Tonya Roberts multicultural analyst at Mintel

“Women may be obsessed with a great skin care routine, constantly hunting for the best products, but men don’t feel the same way. 75 percent of men ages 18 and up are not currently using FACIAL SKIN CARE products.” —NPD Group Study for Consumer Market Research

“Depending on the weight of your hair, DAMAGE LEVELS can vary. When wet, COLOR-TREATED HAIR can increase in weight by up to 200 percent, whereas VIRGIN HAIR increases in weight by only 12-18 percent.” —beautyhigh.com

HAIR LOSS affects 35 million men in the United States. It is also a widespread problem among women due to factors like stress, free radicals, UV rays and the hormone DHT.” —Bosley Professional

"PURCHASING BEHAVIORS of textured-hair consumers differ greatly depending on their specific hair texture. For example, products with curl in the name are particularly attractive to wavy and curly hair consumers, while coily shoppers are much less responsive to them. TEXTURE TYPE also correlates to considerations such as ingredient importance and ease of  purchase." —TextureMedia and Phoenix Marketing