Style by MITCH by Paul Mitchell
Men want to look well-groomed this season! They appreciate—and, let’s face it, they need—advice from a pro.
|"Guys listen to their
stylist. They know you’re
the one paying attention
to fashion and style."
Creative Director, American Crew
Stylists, put your hands together—with gel, pomade and paste. You’re going to be using a lot of that this holiday season as men clean up for parties and office events. Hair is long, short and everything in between, but it’s neat.
“A low, deep side part will look modern and polished,” says Sam Burns, spokesman for MITCH by Paul Mitchell and a JPMS international trainer and business development coach. “When men are dressed up, their hair should be closer to the head. Let it dry naturally without a lot of volume. Apply our Steady Grip for a look that’s tighter and more compact, but controlled.”
The look not just for holiday but continuing through 2014 is “dapper,” according to Craig Hanson, creative director at American Crew.
click image to zoom “It’s the Frank Sinatra thing reinvented by today’s stars like Ryan Gosling and David Beckham,” Hanson says. “There’s attention to grooming, but the look is still masculine, rugged.”
Show men with longer hair how to craft a “man bun” or pull back a loose, but structured, ponytail.
“I’m seeing the bun at the nape on the red carpet,” Hanson reports. “When the stylist presents a celebrity look with enthusiasm and confidence, the guy really listens. He knows that you’re the one paying attention to fashion and style.”
If the hair isn’t long enough to pull back, Hanson recommends getting it off the face. “Comb product through the hair, and then take your fingers at the scalp and break it up to give a little bit of lift,” he says. “Use tons of gel for a crunchy look if the guy doesn’t want his hair to move when the wind blows, or use pomade if the client wants a more casual feel.”
Make sure your men have tools they need.
“For today’s styles, every man should have a round brush and a comb,” says Burns. “The comb keeps the hair flatter and more defined; the round brush delivers that modern-day pompadour.”
Hanson adds one more. “The boar bristle brush is a guy’s best friend,” he says. “It’s what men used in the ’50s to get the hair perfectly smooth while still having a wave or direction.”