Developed by beauty executive Mark Stiller, It Factor Quick Blowdry Shampoo and Conditioner contains a proprietary VaporBoost System said to reduce blow-drying time by 50 percent. As described, the VaporBoost System speeds up the natural process of evaporation by reducing the bond between water and the hair shaft. When heat is applied, the water releases from the hair more easily and turns to water vapor more quickly, reducing blow-drying time.
Currently, four products make up the line—It Factor Quick Blowdry Shampoo and Quick Blowdry Conditioner for Fine Hair and Quick Blowdry Shampoo and Quick Blowdry Conditioner for Medium to Coarse Hair.
All It Factor products are free of sulfates, parabens, alcohol and sodium chloride.
Suggested retail price is $22.50 for an 8.5-oz. (250-ml) shampoo or 6.8-oz. (200-ml) conditioner, making the pair just $45.
It Factor products are available at professional salons. For more information, visit itfactorbeauty.com.