Awards shows are one of the best ways to gauge trends. Chances are that you'll have a couple clients coming in with something they saw on the red carpet at the 2014 American Music Awards, so make sure you beat them to the punch and stay on top of what's current.
Are you watching? Are you voting? Wella's International Trend Vision Awards (ITVA) is going on RIGHT NOW in Monaco. The competitors just took the stage and votes from around the world are being cast to determine the viewers favorite.
YOUR VOTE COUNTS!
The competition is tough. There are 61 competitors from 34 countries presenting finishes in the two categories of COLOR and YOUNG TALENT.
Did your favorite win? The results are IN!! Wella’s International Trend Vision (ITVA) just wrapped up in Monaco and the winners have been announced.
The competition was tough. 61 finalists representing 34 countries were given the opportunity to present beautiful finishes in the Color (32 competitors) and Young Talent (29 competitors) categories with looks inspired by the 2014 Trend Vision trends of Urban Native and Borderline Beauty.
MODERN is here and will be bringing more details over the next few days, but in the meantime, congratulations to:
If you’ve ever thought a heated brush would be handy in smoothing frizzies and more, FHI Heat introduces patent-pending Stylus, the first thermal styling brush, invented by FHI Heat President Shauky Gulamani.
It's one of the fastest growing segments in the salon industry -- salon suites. The concept is definitely a buzz-topic today, and everyone has their own opinion of whether or not this phenomenon is hurting the salon indsutry or helping some stylists find other roads to success. For those who fantasize about being their own boss and in control of their own money, the option of moving to a salon suite can be enticing.
Farouk Systems is pleased to announce that Anna Cantu has been added to the Global Artistic Board. As a Farouk Systems platform artist, Anna continually sells out crowds at major hair shows across the country and has built a tremendous following throughout the United States and in Mexico. Anna’s hairdressing skills are now being recognized internationally as she has been appointed as one of the newest members of the Global Board.
Dermalogica professional skin care announces the launch of Expert Plus, a new platform designed to reward top-performing skin therapists for their Dermalogica expertise and dedication to staying up-to-date on industry standards.
The Wella Studios, a place where hairdressers come to refine their skills and push their limits, is proud to announce Diego Raviglione will be joining the Wella Studio Team as their new Artistic Manager.