Beth Minardi Signature Color

By Lauren Salapatek | 11/12/2012 10:43:00 AM

 

click image to zoomMaster colorist Beth Minardi All through her professional life, master colorist and industry icon Beth Minardi has been working toward realizing her biggest dream: to create a superior approach to hair coloring. Through the help of Joico this dream is now realized with the launch of her own haircolor line, Beth Minardi Signature a rich performance professional hair color system featuring 56 dimensional, high-shine shades. “I promise the best coverage, shine, condition you have ever seen, guaranteed,” says Minardi.

Today, salons need color products that control as they perform, says Minardi. In Beth Minardi Signature hair color, brunette shades control unwanted brassiness, blondes are sophisticated and the reds range from vibrant to ultra-natural.

“I have created a completely intermixable system – from deepest to pale; cool, smoky tones and brilliant golds, coppers and reds,” says Minardi. “Results are achieved with control so that the colorist is able to most accurately predict the outcome before the color is applied.”

Beth also created each shade name herself; professional hair color is no longer just a “number and level” system it’s a color story built into each name. Clients can tell their friends “I’m an, ‘I’m on Fire’” or  “I’m wearing ‘Laguna Beach’” which also helps to build an aura of a unique salon experience.

Shop Modern Salon - Beth Minardi

All Beth Minardi Signature shades contain a dual conditioning system featuring Ceramide 2, a biomimetic lipid that mimics nature to strengthen and protect the hair’s cuticle layer during the hair color process. The Ceramide 2 ingredient helps maintain hair’s flexibility, elasticity and shine while preventing future washout and fading. All shades are also formulated with Phyto-Collagen, proteins that restore the hair’s natural moisture balance while also repairing damage to hair’s internal structure, delivering nourishment during hair color processing. In combination, these elements are scientifically proven to maximize hair condition while cumulatively improving hair condition with each use.  

Beth Minardi Signature features three delivery systems:

Beth Minardi Signature Permanent Crème Color: Formulated to match, deepen or lighten natural color, while providing 100 percent gray coverage. Shades including Beachwood, Crème Soda, Orange Poppy and Autumn Harvest pepper this color category.

Beth Minardi Signature Demi Permanent Crème Color: This ammonia-free color is formulated for lowlighting hair, covering gray without lift and toning pre-lightened blondes. These demi permanent shades match or deepen natural or lightened hair and cover grays seamlessly. Shades like Bamboo, Sapphire Ice, Cinnamon Toast and Cherry Mocha.

Beth Minardi Signature Demi Permanent Liquid Color: This ammonia-free liquid color is formulated to provide extreme shine. It matches or deepens color and refreshes faded, dry, lackluster hair lengths. Slate, Buttercream and Burnished Ginger name just a few of these remarkable, intermixable shades.

The Minardi Luxury Color Care system of Pre-Wash, Washes, After-Washes and Stylers contains this same Ceramide 2 and Phyto-Collagen featured in the Beth Minardi Signature.

Beth Minardi Signature professional color line is available beginning January 2013 at select professional salons nationwide. Visit www.minardicolor.com for more information.

Most recently, Katrina Bowden star of 30 Rock enjoyed the Minardi salon experience at her New York City salon. Bowden was in fact the first to have Beth Minardi Signature used on her hair and loved the multi-dimensional blonde highlights that Minardi gave her.

 

 

RELATED ARTICLES

 

SHARE THIS

ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


Comments (2) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Jeremy Buchanan    
Report Abuse
Washington DC  |  January, 24, 2013 at 05:27 PM

I heard Beth Minardi's new color was intermixable with Joico. Has anyone else heard this?

Cheryl    
Massachusetts  |  February, 03, 2013 at 02:56 PM

All color lines are intermixable, as are developers.

Feedback Form
Leads to Insight