Essie cosmetics has announced it will join forces again with TOMS on April 10, 2012 to support One Day Without Shoes, TOMS’ global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes. A special limited edition nail color, essie Barefoot in Blue, has been designed to encourage people to go barefoot sharing off their blue toes.
Beginning March 7, essie and TOMS will host a FREE giveaway of 15,000 bottles of nail polish! Every day for 15 days, 1,000 people who sign up for the giveaway will receive a complimentary bottle of essie’s Barefoot in Blue (a creamy, sky blue). To make a pledge and receive essie’s Barefoot in Blue, visit the TOMS or essie Facebook pages.
“We are thrilled to partner with TOMS again to support One Day Without Shoes,” said Essie Weingarten, founder and creative director of essie cosmetics. “We wanted to come up with something that would really spark conversation and bring attention to the campaign—a new rally cry for an important cause. There’s no better way to do that than with blue toes!”