Goldwell Color Zoom Challenge 2012: Welcome Reception in London!

By Alison Alhamed | 10/12/2012 3:24:00 PM


Goldwell's 2012 Color Zoom Challenge has officially kicked off! Tonight marked the eve of the big competition, and Goldwell hosted a welcome reception at the Park Plaza hotel October 12, 2012, for the North American attendees.






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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