On February 15, 2014, Horst Rechelbacher, an industry icon, hairdresser, salon owner, and the founder of Aveda and Intelligent Nutrients passed from this Earth. In his final days, Rechelbacher planned ahead, creating one last loving message to the industry to be released on Earth Day.

On April 22 (Earth Day), the management of Intelligent Nutrients released the following video message from Horst with an invitation to participate in a social media movement, with the following note:

“Thank you for being part of the IN family. It’s your work every day that brings the promise of our mission and our product to life—beautifully. As part of Earth Day, we’d like to share a simple video of an open letter to the planet that Horst wrote in his final days.

“At Intelligent Nutrients, Earth Day is everyday practice. In honor of that we’ll continue to do a regular #Letter To The Planet post on social media to keep our mission front and center. We’re also inviting anyone to post a #Letter To The Planet between now and April 30th.”

CLICK HERE to view Horst's last Earth Day message.