click image to zoomThe Terranea Resort in Rancho Palos Verdes, California, is the site of the 2014 International Salon and Spa Business Network conference. The 2014 conference for the International Salon and Spa Business Network is making an encore performance May 4-6th at the enchanting Terranea Resort in Rancho Palos Verdes, California. With the decidedly forward-thinking theme of “The Business of Being Social,” attendees, who represent the owners of multi-location salon and spa operations, will focus on timely strategies to help their businesses grow in the near future.
On the Stage: With close to two decades of experience in the online and digital space, Keynote Speaker Chris Brogan will offer insight on how to integrate different digital channels into salon business practices to improve marketing, sales, and ongoing support. Attendees will learn what’s necessary to build out a strong and useful website, what to do online to drive more traffic and business to the site, and how to build useful media and information to secure more opportunities.
In “Connected CRM: Delivering on a Data-Driven Retail Business Strategy,” Mike Mojica, Merkle’s executive vice president and general manager of retail, will demonstrate how to tie customer data to business decision-making to create a fundamental shift in the retail organization by placing the customer at the heart of the business strategy. Mojica will discuss the importance of an organization’s ability to understand consumer behavior, and how to use that knowledge to create personalized experiences that drive long-term customer value and sustainable competitive advantage.
After inviting attendees to complete a quick survey, Dr. Shalom Saada Saar plans to dive deep into their businesses with his discussion on “Leading a High-Performance Salon Spa.” Saar will explore the fundamentals of compelling leadership and how it can enhance the quality of the staff, engage customers and sustain a profitable enterprise. He will discuss the importance of balance between the technical role of operating salons/spas and the people side of running a successful business.
Each of the three speakers also will lead strategic workshop sessions, allowing attendees to pursue the interest of their choice in further detail.
Trend Talk: In addition to the main-stage speakers, ISBN attendees will dive deep into trends that impact the professional beauty industry in two separate sessions: