KEVIN.MURPHY Introduces COLOR.BUG in White!

By Lauren Salapatek | 09/04/2012 3:27:00 PM

 

KEVIN.MURPHY has just introduced its newest addition to its COLOR.BUG collection—in white for the holiday season. The pigmented powder designed specifically for hair offers saturated color for onetime wear. White joins three existing shades Pink, Purple and Orange, which can be swiped onto hair for quick color, then easily washed out.

“The response from COLOR.BUG has been tremendous,” says Kevin Murphy, stylist and founder of KEVIN.MURPHY. “We are thrilled to launch new shades starting with White. The new hue creates gorgeous, 60s inspired texture like the others, but offers color versatility. White COLOR.BUG can be used as a base on dark hair to make other colors pop even more. It can also be used as a blender to create pastel hues, lighten blonde highlights or even be used as a pocket dry shampoo on blondes,” Murphy explains.

TRY IT: For best results, apply product to hair, then swipe the color directly onto product. Make sure clothes are covered. Rub powder into the hair and shake out any excess powder. COLOR.BUG is meant for onetime use and washes out with shampoo. For very blonde or chemically dehydrated hair, apply a deep conditioner before applying. Apply product to damp or dry hair.

All KEVIN.MURPHY products are biodegradable, paraben-free and sulphate-free and contain essential oils that act as bio-catalysts, performing natural regenerative, moisturizing and strengthening functions. The range is based upon an environmentally friendly Australian philosophy, and all packaging is 100 percent recyclable.

For more information on the new white COLOR.BUG and more colors, visit kevinmurphy.au.

KEVIN.MURPHY COLOR.BUG in white.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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